Preferred term
Markenarchitektur
Type
Type of entity- Descriptor
Broader concept
Broader conceptEntry terms
Alternative terms for the concept.- Dachmarke
- Familienmarke
- Markenfamilie
- Unternehmensmarke
In other languages
Terms for the concept in other languages.English
- Brand architecture
- Brand portfolio
- Corporate brand
- Corporate branding
- Family brand
- Master brand
- Umbrella brand
URI
http://zbw.eu/stw/descriptor/29805-6