Preferred term
Multichannel strategy
Type
Type of entity- Descriptor
Broader concept
Broader conceptEntry terms
Alternative terms for the concept.- Cross-channel marketing
- Multi-channel marketing
- Omnichannel
In other languages
Terms for the concept in other languages.German
- Multikanalvertrieb
- Mehrkanalsystem
- Omni-Channel
URI
http://zbw.eu/stw/descriptor/29812-2