Preferred term
Customer experience
Type
Type of entity- Descriptor
Broader concept
Broader conceptEntry terms
Alternative terms for the concept.- Consumer experience
- Consumer journey
- Customer journey
Scope note
Notes about the usage and scope of the concept.- Stands for the totality of cognitive, affective, sensory and behavioral customer responses and experiences during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages.
In other languages
Terms for the concept in other languages.German
URI
http://zbw.eu/stw/descriptor/30565-4