Preferred term
B.07.02 B.07.02 Product management
Type
Type of entity- Thsys
Broader concept
Broader conceptNarrower concepts
Narrower concepts.- Brand
- Brand architecture
- Brand extension
- Brand image
- Brand loyalty
- Brand management
- Brand name
- Bundling strategy
- Creativity
- Customer integration
- Designation of origin
- Disposable packaging
- Diversification
- Eco-label
- Generic brand
- Industrial research
- Internal branding
- Lead user
- Local content requirements
- New product development
- Open innovation
- Package design
- Packaging
- Product
- Product characteristic
- Product design
- Product differentiation
- Product information
- Product labelling
- Product life cycle
- Product line
- Product management
- Product quality
- Product safety
- Product testing
- Relaunch
- Retail assortment
- Reusable packaging
- Service innovation
- Store brand
- Trademark law
- User experience
Notation
Code that uniquely identifies a concept within a concept scheme.- B.07.02
In other languages
Terms for the concept in other languages.German
URI
http://zbw.eu/stw/thsys/70550