Preferred term
B.07.01 B.07.01 Marketing management
Type
Type of entity- Thsys
Broader concept
Broader conceptNarrower concepts
Narrower concepts.- Business-to-business marketing
- Computer-assisted marketing
- Consumer goods marketing
- Customer acquisition
- Customer data
- Customer experience
- Customer recovery
- Customer retention
- Customer satisfaction
- Customer value
- International market segmentation
- Key account management
- Lock-in effect
- Market segmentation
- Marketing control
- Marketing management
- Niche marketing strategy
- Relationship marketing
Notation
Code that uniquely identifies a concept within a concept scheme.- B.07.01
In other languages
Terms for the concept in other languages.German
URI
http://zbw.eu/stw/thsys/191500