Preferred term
B.07 B.07 Marketing
Type
Type of entity- Thsys
Broader concept
Broader conceptNarrower concepts
Narrower concepts.- B.07.01 B.07.01 Marketing management
- B.07.02 B.07.02 Product management
- B.07.03 B.07.03 Pricing strategy
- B.07.04 B.07.04 Marketing communications
- B.07.05 B.07.05 Distribution
- B.07.06 B.07.06 Market research
- Bank marketing
- Competition
- Cross-cultural marketing
- Customers
- Demarketing
- Green marketing
- Greenwashing
- Influencer
- International marketing
- Market
- Market entry
- Market exit
- Market share
- Market size
- Marketing
- Marketing theory
- Neuromarketing
- Service-dominant logic
- Services marketing
Notation
Code that uniquely identifies a concept within a concept scheme.- B.07
In other languages
Terms for the concept in other languages.German
URI
http://zbw.eu/stw/thsys/70041