Terme préférentiel
Customer experience
Type
Type d'entrée- Descriptor
Concept générique
Concept générique (TG)Variante
Synonymes pour le concept.- Consumer experience
- Consumer journey
- Customer journey
Note d'application
Notes sur l'utilisation et la couverture de ce concept.- Stands for the totality of cognitive, affective, sensory and behavioral customer responses and experiences during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages.
Traductions
Termes du concept dans d'autres langues.allemand
URI
http://zbw.eu/stw/descriptor/30565-4