Terme préférentiel
Demarketing
Type
Type d'entrée- Descriptor
Concept générique
Concept générique (TG)Note d'application
Notes sur l'utilisation et la couverture de ce concept.- Stands for a form of marketing that aims to dissuade consumers from using a product or brand to decrease demand.
UseInsteadNote
The note consists of a blank node. It contains a rdfs:value literal which designates the aspect and a rdfs:seeAlso link to the concept which should be used instead.Traductions
Termes du concept dans d'autres langues.allemand
- Demarketing
- Reduktionsmarketing
URI
http://zbw.eu/stw/descriptor/30586-3