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STW Thesaurus for Economics (reference)

全部，A到Z（按字母顺序排列的）索引
层级，层次结构
组别，群组

W Economic sectors
W.21 Business Services
W.21.02 Advertising industry and opinion polling
Advertising

B Business economics
B.07 Marketing
B.07.04 Marketing communications
Advertising

优选词，正式主题词

Advertising

类型

实体类型

Descriptor

上位概念

上位概念

B.07.04 B.07.04 Marketing communications
W.21.02 W.21.02 Advertising industry and opinion polling

狭义概念

狭义概念

Celebrity endorsement
Comparative advertising
Emotional branding
Outdoor advertising
Product placement
Promotional materials

相关概念

与本概念相关的概念

Advertising industry
Advertising planning
Psychology of advertising
Sales promotion

其它语言

其它语言中概念术语

德语

Werbung

URI

http://zbw.eu/stw/descriptor/12846-5

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