优选词，正式主题词
Key account management
类型
实体类型- Descriptor
此概念交替术语
- Global account management
- KAM (Key-account management)
- Strategic account management
其它语言
其它语言中概念术语德语
- Key-Account-Management
- Großkundenmanagement
- Schlüsselkundenmanagement
URI
http://zbw.eu/stw/descriptor/19119-1