优选词，正式主题词
Key-Account-Management
类型
实体类型- Descriptor
此概念交替术语
- Großkundenmanagement
- Schlüsselkundenmanagement
其它语言
其它语言中概念术语英语
- Key account management
- Global account management
- KAM (Key-account management)
- Strategic account management
URI
http://zbw.eu/stw/descriptor/19119-1