优选词，正式主题词
Beziehungsmarketing
类型
实体类型- Descriptor
上位概念
上位概念狭义概念
狭义概念
此概念交替术语
- Beziehungsmanagement
- Kundenbeziehungen
- Kundenmanagement
- Kundennähe
- Kundenorientierung
其它语言
其它语言中概念术语英语
- Relationship marketing
- CRM (Customer Relationship Management)
- Customer experience management
- Customer orientation
- Customer relationship
- Customer relationship management
URI
http://zbw.eu/stw/descriptor/19133-0