优选词，正式主题词
Personal branding
类型
实体类型- Descriptor
此概念交替术语
- Self-marketing
- Selfmarketing
范围注释，叙词含义说明
概念使用与范围的说明- Stands for the attempt to create, promote and market a person as a brand by adapting marketing strategies.
其它语言
其它语言中概念术语德语
- Personal Branding
- Selbstvermarktung
URI
http://zbw.eu/stw/descriptor/30572-0