优选词，正式主题词
B.07.01 B.07.01 Marketing management
类型
实体类型- Thsys
上位概念
上位概念狭义概念
狭义概念- Business-to-business marketing
- Computer-assisted marketing
- Consumer goods marketing
- Customer acquisition
- Customer data
- Customer experience
- Customer recovery
- Customer retention
- Customer satisfaction
- Customer value
- International market segmentation
- Key account management
- Lock-in effect
- Market segmentation
- Marketing control
- Marketing management
- Niche marketing strategy
- Relationship marketing
- B.07.01
其它语言
其它语言中概念术语URI
http://zbw.eu/stw/thsys/191500